Business and the Art of Motorcycle Riding

You have probably read the book, “Zen and the Art of Motorcycle Maintenance.” Well, I am hear to tell you that motorcycle riding also provides life epiphanies and business lessons. When you master riding and entrepreneurship, the thrill is unprecedented.

Some things to keep in mind:

1. When practicing, always look as far as possible down the road.

I will never forget the instructor’s face as he watched me looking at my throttle or bumps on the road.
“Lena, you are going to die, if you keep this up,” he yelled.
Similarly, in business, it’s important to analyze trends and anticipate the future. Not just for the sake of leadership. We need to take advantage of trends to turn ideas into profit and foresee the threats of competitive marketplace. Instead of looking for a bump down the road, we keep the big picture in mind and not lose enthusiasm over small, insignificant obstacles.
Otherwise, we will crash and burn as entrepreneurs.

2. If you fall off the bike, don’t quit!

I remember my first motorcycle fall. It was actually more ego bruising than physically painful.
“Do this again, and you leave!” my instructor screamed as he ran to check the bike.
Another person in my shoes (well, motorcycle boots) would have quit immediately after this accident. Out of stubbornness (which is a quality I am not always proud of), I stayed. Not only did I stay, I learned. After persistent practice, I embraced the joy of riding.
Attitude is everything. You fail, but you never quit! Especially when you are doing something that you love. Don’t let anybody discourage you. Try again and again until you embrace failure as a learning experience. You have to reach a mental state when failure is part of adventure and inevitable on the road of success.
Rev it up!

harley_motocycles_fashion_school

A Brief Overview Of Motocycle Fashion

I love the edgy Cara Delevingne modeling biker boots in a recent Saint Laurent’s advertisement. That, and my wonderful memories of working in the motorcycle industry have inspired me to write this brief post on biker fashion.

A rebellious biker accessory adds so much to a minimalistic and classic style for a modern look. And I’ve mentioned in my previous posts that I have an endless love for my leather motorcycle jackets! I think these, like a classic white shirt and little black dress, are must-have staples of every contemporary woman’s wardrobe.
Here are some interesting facts on biker style:

In 1913, two brothers, the sons of a Russian immigrant, pursued the American dream and started their own manufacturing company in the Lower East Side of Manhattan. Irving Schott designed the first leather motorcycle jacket in 1928. He named it the Perfecto after his favorite cigar. At that time, its retail price was $5.50 at a Long Island Harley-Davidson distributor.

In 1913, two brothers, the sons of a Russian immigrant, pursued the American dream and started their own manufacturing company in the Lower East Side of Manhattan. Irving Schott designed the first leather motorcycle jacket in 1928. He named it the Perfecto after his favorite cigar. At that time, its retail price was $5.50 at a Long Island Harley-Davidson distributor.

Perfecto became extremely popular after the movie “The Wild Ones” (1953) played. It was associated with a powerful sex symbol— the “bad boy” image of Marlon Brando.

Perfecto became extremely popular after the movie “The Wild Ones” (1953) played. It was associated with a powerful sex symbol— the “bad boy” image of Marlon Brando.

In very early 1990s, inspired by the movie, Peter Lindbergh, a prominent photographer shot supermodels of the era — Cindy Crawford, Tatjana Patitz, Helena Christensen, Linda Evangelista, Claudia Schiffer, Naomi Campbell, Karen Mulder, and Stephanie Seymour — as a group of bikers. The models were wearing Versace and Chanel.  Image by © Peter Lindbergh

In very early 1990s, inspired by the movie, Peter Lindbergh, a prominent photographer shot supermodels of the era — Cindy Crawford, Tatjana Patitz, Helena Christensen, Linda Evangelista, Claudia Schiffer, Naomi Campbell, Karen Mulder, and Stephanie Seymour — as a group of bikers.
Image by © Peter Lindbergh

Cindy Crawford, Tatjana Patitz, Helena Christensen, Linda Evangelista, Claudia Schiffer, Naomi Campbell, Karen Mulder, and Stephanie Seymour. The models were wearing Versace and Chanel Couture.  Image by © Peter Lindbergh

Cindy Crawford, Tatjana Patitz, Helena Christensen, Linda Evangelista, Claudia Schiffer, Naomi Campbell, Karen Mulder, and Stephanie Seymour for VOGUE magazine. The models were wearing Versace and Chanel Couture.
Image by © Peter Lindbergh

Supermodel Helena Christensen channeled “The Wild One” in her leather jacket and Harley-Davidson leather biker cap. Image by © Peter Lindbergh

Supermodel Helena Christensen channeled “The Wild One” in her leather jacket and Harley-Davidson leather biker cap. Image by © Peter Lindbergh

Karl Lagerfeld, a fashion icon and designer for Chanel, who always wears fingerless biker gloves as a statement, tends to add a biker twist to an iconic Chanel style for a modern, youthful look. Source: September ’11 French Vogue

Karl Lagerfeld, a fashion icon and designer for Chanel, who always wears fingerless biker gloves as a statement, tends to add a biker twist to an iconic Chanel style for a modern, youthful look.
Source: September ’11 French Vogue

In 2009, Karl Lagerfeld debuted a line of Mink-Covered iPod Helmets created in collaboration with French luxury helmet maker Les Ateliers Ruby.

In 2009, Karl Lagerfeld debuted a line of Mink-Covered iPod Helmets created in collaboration with French luxury helmet maker Les Ateliers Ruby.

Jean Paul Gaultier, French fashion’s “enfant terrible” and longtime Madonna’s stylist, tends to incorporate motorcycle fashion and punk style into his designs.

Jean Paul Gaultier, French fashion’s “enfant terrible” and longtime Madonna’s stylist, tends to incorporate chic motorcycle fashion and punk style into his designs.

Dsqured2 Resort 2013 Collection  Source: Style.com

Dsquared2 Resort 2013 collection features biker gears, including chic biker hats and edgy high-heel biker boots.
Source: Style.com

Dsqured2 Resort 2013  Source: Style.com

Dsquared2 Resort 2013
Source: Style.com

Saint Laurent Fall Winter 2013 line incorporates the mix of biker chic with retro, styles.

Saint Laurent Fall Winter 2013 line incorporates the mix of biker chic and retro styles.

Redemption Choppers' Spring 2013 Campaign featuring Isabeli Fontana

Redemption Choppers’ Spring 2013 Campaign featuring Isabeli Fontana

Celebrities like Kate Moss, Madonna, Sky Ferreira and Ashley Olsen are a tremendous force of motorcycle fashion.

Which motorcycle gears do you love to wear?