ShopDrop: The App that Navigates Sample Sales and Discovers Amazing Brands

Hope that you all are having an exciting holiday season!

A few days ago, I had a chance to attend a shopping event where I discovered a great app that helps users navigate sample sales within New York City.

Being one of the most expensive cities in the world, New York forces people to look for discounted products, yet, finding sample sales can be frustrating and time-consuming. In addition, the brands are overloaded with an excess of products and don’t reach the right people.

The founder of ShopDrop, Estee Goldschmidt, found a great solution to these problems by creating an app that does the bargain hunting for you. After attending the event, I downloaded the app and was excited to see upcoming sample sales of La Perla, Helmut Lang, Dannijo, Marc Jacobs, John Hardy and many other of my favorite brands.

With one click of the button, I was able to send a few sample sales to my phone calendar. The app also has options to RSVP, check-in and leave comments regarding user experience. Also, within just a few clicks, you can share your favorite events via text, email them to your friends or share them across your social media platforms. Overall, I think the app is very user-friendly and useful for any budget fashionista.

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$15 Etienne Aigner clutches (original price $65)

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$15 Etienne Aigner clutch (original price $65)

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3 Deepa Gurnani headbands for $25 (Original price around $150 each)

Lastly, the app not only lets you enjoy savings, it allows you to discover brands which you’ve never known. Many of the sample sales also curate cause-related actions. For instance, I discovered an amazing brand, Aday, which sent 10% of its proceeds from its sample sale to FabScrap, a fabric recycling company. The company also accepted unwanted or slightly used clothing to donate to Wearable Collection.

As ShopDrop grows, I’d love to see more cause-related events and collaborations. Also, I’d like to see the app curating sample sales in other fashion capitals of the world.

Happy bargain hunting!

Fall Color Therapy at the Grand Opening of Michal Golan’s Studio Boutique  

I love fall for its vibrant colors, crisp air, cozy sweaters and the anticipation of holidays to come.

Lately, I’ve been struggling with severe jet lag and post-travel blues after coming back from a one-week family reunion in Istanbul, Turkey. I have to tell you that it was an absolute joy and tremendous source of inspiration to discover the visual richness of designer Michal Golan.

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Last week, I attended the grand opening of her Boutique Studio located on the edge of Garment District and Hell’s Kitchen. I loved the down-to-earth vibe of the event. (If you are a frequent jewelry shopper or event hopper, you probably know how intimidating some of those places and events can be!) And, of course, it was a pleasure to meet the designer in person, her assistant and some of her family members.

Michal’s inspiration comes from galleries, museums and street style. She also has a deep fascination with archaeology and ancient civilizations, as demonstrated by her use of symbols and hieroglyphics. Her collections include stunning eye-catching hamsa hands, crosses, evil eyes and other religious jewelry within the price range of $38 to $150 that could be a unique budget-friendly gift idea. I also loved her adjustable beaded necklaces, statement earrings, and pendant pins. Designer’s Earth Collection with its warm color palette is one of my favorites. Inspired by ancient Tribal Art, it’s made of African turquoise, carnelian and 24K gold electroplated over brass.

Handcrafted in New York City, each piece Michal Golan jewelry marked with designer’s signature and come with a lovely colorful pouch that will keep your jewels safe. I recommend checking her website for the more detailed design process and care guide. 

My post would not be complete without mentioning the designer’s mosaic artwork and home decor pieces.  From intricately designed vases to miniature jewelry boxes, they surely will liven up your space this holiday season!

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Highlights from New York Fashion Week Spring Summer 2018 

While running some errands before my trip to Istanbul, I finally was able to take some time and reflect on the entire Spring Summer 2018 New York Fashion week with a fresh and different perspective. The greatest thing about NYFW is that during this particular time of the year the streets of the city seems to be more alive and exciting than ever.  Many locals come back from their vacations and there are more visitors than ever from various parts of the world. During this time of the year, there are more boutique and store events held in the streets of Soho, pedestrians look more dressed up than usual and overall, the city is filled with spirit of joy and celebration.

For me, it’s also a great opportunity to network with other influencers and industry insiders. An insightful chat with a PR woman about her daily life in the image analyst profession, a discussion about the athleisure trend with a PR intern and a small talk about upcoming projects over a glass of wine with a friend-artist from LA are always refreshing and fun.

So, here are the highlights from New York Fashion Week SS18 I’d like to share with you:

Sports and Glam

No matter what season it is, the athleisure trend seems to be here to stay and worth the investment. In case of you are tired of wearing your track pants, take a close look at Hakan Akkaya’s collection for inspiration. It  features on-trend athletic designs such as utility pockets, straps and stripes. It’s striking fusion of office, glam and active wear is absolutely wearable for both day and night.Hakkan_Akkaya_nyfw_ss18

 

Poetic Justice

I can’t resist mentioning LAN Yu SS18 collection this season again! Her maxi beige and lilac coats inspired by the Victorian era and Romanticism were absolutely stunning. Satin, velvet, silk and lace were at the center of the stage at the LAN Yu SS18 presentation. The entire collection was as always very feminine, yet modern and chic,  offering a wide range of beautiful pastel colors.

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Dance in The Rain

Jarel Zhang, another emerging designer, offered a mix of bright colors and monochrome looks. I love the presence of both: innovative spirit and consumer awareness. The focal points of the artist’s collection were ultra-modern coats with oversized sleeves that are fun, chic and timeless. I think a very lightweight but well-protected coat that shields one from wind chill and rain is a must-have piece for any modern woman, especially if she lives in humid climate.  One of my favorite looks is the sheer red full length parka.

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An Island Escape

Lastly, you have a choice whether to dance in the rain or escape to an exotic island. Cindy Monteiro’s SS 18 collection with its Cape Verdian vibes will inspire anyone to wear white clothes, enjoy chamuças and walk barefoot on the sand. Her fusion of natural materials into modern design makes her garments undoubtedly stunning, comfortable and  timeless.

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Cindy Monteiro SS18 Image Credit: Instagram User @_evanliu

 

For more images and inspiration from NYFW SS follow me on my Instagram account @stylingontheedge

Step into Spring with a Romantic Wardrobe

When I first moved to NYC, I worked for an emerging French designer. If I had to characterize her design, I would say that it was quite romantic and free-spirited with few conservative pieces sprinkled into the collection. Most of the pieces were made from silk. Her mini-flared, ruffled skirts were the key to her overall collection and design style.
 I‘ll never forget her saying that we should target business women and encourage them to wear our line.
At that time, I thought her ideas were crazy and impossible.
We all know that business women value practicality and time. Long hours in the office, frequent travel and business meetings require practical fabrics that won’t wrinkle.
Fine silk skirts and dresses prove to be a nightmare in terms of creases and wrinkles. Not only are they impractical, they also usually don’t fall into the company dress code criteria.
Nevertheless, we all know that focusing on practicality and niche market demand does not always lead to success. What makes great designers “great” is more than quality tailored pieces, beautiful color palette and an impressive logo.
What sets them apart is their unconventional thinking and ability to challenge the status quo.
In particular, I encourage you to check out the new collections of Lan Yu and Denibi, offering us amazing soft hues and exquisite details. Just in time for spring!
Here are some ideas to spruce up your wardrobe.
Chandeliers on! 
I absolutely love these 24-karat yellow gold-plated earrings.
Featuring lacy filigree frames, French wire, mixed carnelian and dyed blue jade beads, these earrings fit nicely in the smallest purse. 
They can transform your plain office ensemble into a chic, romantic look for dinner.
Step Into Spring

 

 

Let’s ruffle things up!  

The ruffles on a classic shirt or blouse will add a charming twist

to your overall conservative look.


Let's Ruffle Things Up!

 

Add loose waves to your hair for a modern, romantic look.
Depending on your hair’s natural texture, use textured sprays to create instant waves or sleep on braided hair. Volumizing sprays such as Living Proof “Full Dry Volume Blast” will maintain softness and shine of your hair. It’s one of my favorite products from Sephora so far. 
You can also create natural-looking waves with a flat iron.  I have medium-length, thick hair and it takes me around 10 minutes to create a natural-looking, wavy look by twirling and pulling. 
If you have other recommendations for achieving this effect, please, share in the comment section below.
 
 
Personalize your hat
Add a chic lace trim to your fedora hat for a delicate, classy touch.
Find your color inspiration, play with textures, experiment and have fun!
 
Tied up
Consider classic bow knots, ladies!  These blouses are so appropriate to wear to work.
Elegant, feminine, chic. Your keys to success.
Bow Neck Tie

 

Share your ideas about adding a romantic twist to a conservative style.

In Bloom: Spring Perfume

In Bloom: Spring Perfume

From Paris with Love: Review of the Rebecca Minkoff Fall 2017 Collection

At last, we’re in spring and I know that you share my enthusiasm.
To celebrate the beginning of the season, I headed to Paris — city of light, love and haute couture. I just got back.

While there, I took in Rebecca Minkoff’s Fall 2017 Collection, which was previewed in the Tomorrow Ltd. showroom in the heart of the city. 

If you love velvet, you’ll certainly appreciate this New York designer’s collection. Purses, accessories and simply adorable flats made from this beautiful fabric. Velvet is a hot trend that won’t go away for some time. I particularly love velvet mules.

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I adore the designer’s wide selection of jeweled guitar straps to customize handbags. Very. Clever. Idea. Chic suddenly becomes practical in that you may have one bag and simply change the straps to match outfits. This is particularly useful for travel. All you have to put in your suitcase is ONE bag and few different straps for different looks.

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You can also accessorize your bag with a Power Puff Pompon D’Alimentation, which has a USB and iPhone cord designed into it. You can give your phone a charging boost wherever you are.  Perfect accessory for every city fashionista! It certainly saved me in Paris, given my constant use of social media, Google Map and Uber ride applications. I highly recommend to to visit Rebecca Minkoff’s website for more gadgets and tech accessories. 


In signing off, I’d like to reiterate that the Minkoff collection is exquisite. It’s romantic, yet it has an edgy vibe. I think every woman can find something exciting that fits her personal style and taste from the new line. What do you think of it?

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Lan Yu Fall / Winter 2017 NYFW: A Dreamlike Nostalgia for Suzhou

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NEW YORK, NY - FEBRUARY 10: A model walks the runway for the Lanyu collection during, New York Fashion Week: The Shows at Gallery 1, Skylight Clarkson Sq on February 10, 2017 in New York City. (Photo by Neilson Barnard/Getty Images for IMG Models)

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NEW YORK, NY - FEBRUARY 10: A model walks the runway for the Lanyu collection during, New York Fashion Week: The Shows at Gallery 1, Skylight Clarkson Sq on February 10, 2017 in New York City. (Photo by Neilson Barnard/Getty Images for IMG Models)

NEW YORK, NY – FEBRUARY 10:  Lan Yu Fall / Winter 2017 RTW: The Shows at Gallery 1, Skylight Clarkson Sq on February 10, 2017 in New York City. (Photo by Neilson Barnard/Getty Images for IMG Models)